Customer insights - Admin Block

The Customer Insights block brings key Hubble-specific data directly into your Shopify Admin so your team can see exactly what our targeting engine sees — no confusion, no missing context.

Why use the Customer Insights block?

Shopify doesn’t always show the full picture. For example, test orders are excluded from the default order count in the customer profile. Hubble, however, uses all data — including test orders — when evaluating conditions.

By installing the Customer Insights block, you get:

• ✅ Accurate number of orders, including test orders

• ✅ Account creation date

• ✅ Marketing opt-in status

• ✅ Full alignment between what Hubble sees and what your team sees

• ✅ And more as we add more rules to conditions.

This block lives inside the Shopify Admin customer profile page, so your team can access it instantly while reviewing a customer.

Visual Example

Here’s how the count can differ:

In this example, Shopify shows only 1 order, but Hubble shows 2 (including a test order).

With the Customer Insights block, you get the full picture used by our targeting engine.

How to set it up

1

Go to any customer’s profile in the Shopify Admin

You'll see a section labeled “App blocks”.

2

Click on "+ App block" and select Hubble's "Customer insights"

Shopify will show a list of available app blocks.

3

(Optional but recommended): Pin it

Click the pin icon to keep the block visible by default for all staff.

4

✅ Done!

You should now see the full customer insights block every time you visit a customer’s profile: