> For the complete documentation index, see [llms.txt](https://docs.overse.app/hubble/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.overse.app/hubble/analytics/customer-insights-admin-block.md).

# Customer insights - Admin Block

The **Customer Insights block** brings key Hubble-specific data directly into your Shopify Admin so your team can see exactly what our targeting engine sees — no confusion, no missing context.

## Why use the Customer Insights block?

Shopify doesn’t always show the full picture. For example, **test orders** are excluded from the default order count in the customer profile. Hubble, however, uses all data — including test orders — when evaluating [conditions](/hubble/conditions/intro-to-conditions.md).

By installing the **Customer Insights block**, you get:

* ✅ Accurate **number of orders**, including test orders
* ✅ Account creation date
* ✅ Marketing opt-in status
* ✅ Full alignment between what Hubble sees and what your team sees
* ✅ And more as we add more rules to [conditions](/hubble/conditions/intro-to-conditions.md).

{% hint style="info" %}
This block lives **inside the Shopify Admin customer profile page**, so your team can access it instantly while reviewing a customer.
{% endhint %}

## Visual Example

Here’s how the count can differ:

<figure><img src="/files/404sNQN3c9pPyGVgHHeq" alt=""><figcaption></figcaption></figure>

> *In this example, Shopify shows only 1 order, but Hubble shows 2 (including a test order).*
>
> \
> \&#xNAN;*With the Customer Insights block, you get the full picture used by our targeting engine.*

## How to set it up

{% stepper %}
{% step %}

#### Go to any customer’s profile in the Shopify Admin

You'll see a section labeled **“App blocks”**.

<figure><img src="/files/6nBOoXFSwFBvoRfR6Xm5" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Click on "+ App block" and select Hubble's "Customer insights"

Shopify will show a list of available app blocks.

<figure><img src="/files/s3as72gYI2laWJbkLA89" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### (Optional but recommended): Pin it

Click the **pin icon** to keep the block visible by default for all staff.

<figure><img src="/files/KtdqxFkfB5ivT49pcose" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### ✅ Done!

You should now see the full customer insights block every time you visit a customer’s profile:

<figure><img src="/files/i46b8RNXMyLlVQPXdEtc" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}