# Featured Products

The Featured Products Block allows you to showcase specific products or collections directly on your Shopify customer account pages. Use it to highlight new arrivals, best-sellers, or seasonal promotions.

### Key features

* **Customizable heading**: Add a title that introduces your featured products.
* **Dynamic product sourcing**: Choose products from a collection or manually create a product list.
* **Targeted display**: Show the block to specific customer groups using filters.

{% hint style="info" %}
Want to display different content for different customers? [Learn about conditions](https://docs.overse.app/hubble/conditions)
{% endhint %}

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### Customize the Featured Products content

You must provide the following to create a Featured Products Block:

* **Heading**: Enter a short and engaging heading (e.g., "Our Best Sellers").
* **Products source**:
  * **Collection**: Connect an existing product collection from your Shopify store.
  * **Products list**: Manually add specific products.

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### Use cases for Featured Products blocks

* Showcasing best-selling or newly launched products.
* Promoting seasonal collections (e.g., "Winter Essentials").
* Featuring customer favorites to increase engagement.