# Featured Products
The Featured Products Block allows you to showcase specific products or collections directly on your Shopify customer account pages. Use it to highlight new arrivals, best-sellers, or seasonal promotions.
### Key features
* **Customizable heading**: Add a title that introduces your featured products.
* **Dynamic product sourcing**: Choose products from a collection or manually create a product list.
* **Targeted display**: Show the block to specific customer groups using filters.
{% hint style="info" %}
Want to display different content for different customers? [Learn about conditions](/hubble/conditions/intro-to-conditions.md)
{% endhint %}
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### Customize the settings
You must provide the following to create a Featured Products Block:
* **Heading**: Enter a short and engaging heading (e.g., "Our Best Sellers").
* **Products source**:
* **Collection**: Connect an existing product collection from your Shopify store.
* **Products list**: Manually add specific products.
### Use cases
* Showcasing best-selling or newly launched products.
* Promoting seasonal collections (e.g., "Winter Essentials").
* Featuring customer favorites to increase engagement.
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