FAQ
Who can use Hubble?
Hubble is available on the Shopify App Store for all Shopify plans.
You must be using Shopify's new Customer Accounts to use Hubble.
What types of blocks does Hubble offer?
Hubble provides three categories:
Static Blocks: Fixed content for consistent messaging.
Dynamic Blocks: Adaptive content using customer targeting and filters.
Special Blocks: Advanced blocks for order interactions (e.g., Order Item Actions and Order Items List).
How do I create a new block?
Simply navigate to the Blocks page in the Hubble sidebar, select the appropriate type of block for your needs, and follow the guided creation flow. Each block type has its own configuration options.
How can I target specific customer groups?
Use the conditions features available in dynamic and special blocks. You can set conditions to display personalized content to defined customers and scenarios.
How do I preview my blocks before publishing?
Hubble offers preview functionality in the Shopify’s Editor, allowing you to verify the design on live customer accounts.
Can I customize the design of my blocks?
Yes. You can adjust various settings such as background color, optional headings, content elements (text, images, links), and more to match your store’s branding.
Can I use Hubble to customize Shopify?
Yes!
There's multiple ways you can use Hubble to customize Shopify, whether you want simple blocks that show to all customers or want to get granular and have different content based customer targets, you can do it.
Which parts of Shopify can I currently customize with Hubble?
Currently you can customize the following:
Customer Accounts:
Orders page.
Order Status page.
Profile page.
Custom pages in the Customer Accounts.
We're currently working on adding more spaces, such as:
Checkout
Theme
Automated emails
Thank you page
Can I use custom CSS / Liquid / JS / HTML in the Customer Account and Checkout?
No, unfortunately.
Shopify does not allow us to add custom CSS / Liquid / JS / HTML to these surfaces and only provide us with pre-built components.
This includes embedded content such as iframes and other forms of custom HTML.
If you're a developer or someone who would like to understand why, read this.
How can I see the correct number of orders a Customer has, including test orders?
Shopify may exclude test orders when showing the number of orders in a customer's profile. This can cause confusion when using Conditions in Hubble, since our logic does include test orders when evaluating conditions.
To avoid this mismatch and get the full picture, including test orders:
Setup the Customer Insights Admin App Block in the customer profile.
View the accurate number of orders in the inside your Shopify admin.
In this example, Shopify displays 1 order, but the Customer Insights Admin App Block shows the true total: 2 orders, including a test order.
Does Hubble work for customers who aren't logged into their accounts?
Yes! Hubble blocks work for customers in both states:
Pre-authenticated: Accessing order status pages through email links
Authenticated: Customers logged into their accounts
Your blocks automatically adapt to show personalized content for logged-in customers (like "Welcome back, John!") and general content for guests.
All interactive elements work the same way regardless of login state, with no additional configuration needed and no impact on store performance.
Learn more about how Hubble handles Authentication states.
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