📊 Intro to customer targeting

Customer targeting in Hubble allows you to tailor your blocks to specific customer groups, ensuring personalized and relevant content is displayed to the right audience. It’s a powerful way to enhance engagement and provide a more meaningful shopping experience.

What is Customer Targeting?

Customer targeting enables you to control who sees each block based on predefined filters like customer tags, amounts spent, and more. By using targeting, you can:

• Show exclusive promotions to VIP customers.

• Highlight relevant collections based on geographic location.

• Offer personalized actions like reordering to returning customers.

Not sure where to start? Learn how to create a customer target

How Does Customer Targeting Work?

• Create Customer Targets Set up customer segments based on filters like:

  • Tags (e.g., “VIP,” “Wholesale”).

  • Amount Spent (e.g., how much a customer has spent).

• Assign Targets to Blocks During block creation, select the Customer Target you want to apply. Only the customers in that segment will see the block.

• Dynamic Updates Customer targets update automatically based on real-time data from Shopify.

Combine multiple filters to create highly specific customer segments.

Benefits of Customer Targeting

• Increased Engagement: Display relevant content that resonates with your audience.

• Better Conversion Rates: Highlight promotions or actions that align with customer preferences.

• Personalized Experiences: Create a sense of exclusivity by targeting specific groups.

Use Cases for Customer Targets

• VIP Customers: Show a “Thank You” banner or exclusive discount for your top customers.

• New Customers: Display an onboarding message or a first-purchase discount.

Use tags in Shopify to group your customers and target them easily.