# Customer insights - Admin Block
The **Customer Insights block** brings key Hubble-specific data directly into your Shopify Admin so your team can see exactly what our targeting engine sees — no confusion, no missing context.
## Why use the Customer Insights block?
Shopify doesn’t always show the full picture. For example, **test orders** are excluded from the default order count in the customer profile. Hubble, however, uses all data — including test orders — when evaluating [conditions](https://docs.overse.app/hubble/conditions).
By installing the **Customer Insights block**, you get:
* ✅ Accurate **number of orders**, including test orders
* ✅ Account creation date
* ✅ Marketing opt-in status
* ✅ Full alignment between what Hubble sees and what your team sees
* ✅ And more as we add more rules to [conditions](https://docs.overse.app/hubble/conditions).
{% hint style="info" %}
This block lives **inside the Shopify Admin customer profile page**, so your team can access it instantly while reviewing a customer.
{% endhint %}
## Visual Example
Here’s how the count can differ:
> *In this example, Shopify shows only 1 order, but Hubble shows 2 (including a test order).*
>
> \
> \&#xNAN;*With the Customer Insights block, you get the full picture used by our targeting engine.*
## How to set it up
{% stepper %}
{% step %}
#### Go to any customer’s profile in the Shopify Admin
You'll see a section labeled **“App blocks”**.
{% endstep %}
{% step %}
#### Click on "+ App block" and select Hubble's "Customer insights"
Shopify will show a list of available app blocks.
{% endstep %}
{% step %}
#### (Optional but recommended): Pin it
Click the **pin icon** to keep the block visible by default for all staff.
{% endstep %}
{% step %}
#### ✅ Done!
You should now see the full customer insights block every time you visit a customer’s profile:
{% endstep %}
{% endstepper %}
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