Customer insights - Admin Block

The Customer Insights block brings key Hubble-specific data directly into your Shopify Admin so your team can see exactly what our targeting engine sees — no confusion, no missing context.

Why use the Customer Insights block?

Shopify doesn’t always show the full picture. For example, test orders are excluded from the default order count in the customer profile. Hubble, however, uses all data — including test orders — when evaluating customer targets.

By installing the Customer Insights block, you get:

✅ Accurate number of orders, including test orders
✅ Account creation date
✅ Marketing opt-in status
✅ Full alignment between what Hubble sees and what your team sees
✅ And more as we add more target conditions.

This block lives inside the Shopify Admin customer profile page, so your team can access it instantly while reviewing a customer.

Visual Example

Here’s how the count can differ:

In this example, Shopify shows only 1 order, but Hubble shows 2 (including a test order). With the Customer Insights block, you get the full picture used by our targeting engine.